According to IDC, 85% of enterprise decision-makers say they have a time frame of two years to make significant inroads into digital transformation or they will fall behind their competitors and suffer financially. Companies must now evaluate and assess if their current processes and systems allow them the flexibility to provide a seamless digital customer experience.
They have to always remain attentive to the digital ecosystem and know when the industry it is in is ripe for digital disruption and act swiftly.
Every company has to undergo a ‘digital reinvention’ by rethinking its customer relationship management policies and customer experience strategy which can be enhanced mainly by building and growing the business around the customer’s needs.
"If you do not change direction, you may end up where you are heading.” —Lao Tzu
Date: 28 November 2019 (Thursday)
Time: 8.30am - 6.00pm
Venue: Royale Chulan, The Curve, Kuala Lumpur